Community-Driven Promise

In the early stages of the COVID-19 pandemic, brands were rushing to make a statement about where they stood. Volkswagen had just put together a generous stimulus package that they were ready to activate. But rather than launching a top-down campaign from a giant corporation, we decided to let those dealing with the pandemic on a local level deliver the message. 

So to launch VW’s stimulus package we created the Community-Driven Promise. A pledge from Volkswagen that was delivered by the people in the thick of those affected communities - our local dealers.